So, you have a question about how do I approach a client about an SEO project. You’re asking because you have a concern that the SEO expert is not truly committed to your company or their products. Perhaps you’ve heard that the world of search engine optimization is littered with the corpses of companies that didn’t live up to their claims of being experts in search engine optimization. You’re afraid to get stuck with the client after all.
You are NOT alone! Many of these companies were once very visible and were really the only places you would go for information. But now, even though there are many very savvy Internet marketers who are using SEO, many are not doing it as well as they should be. If you’re not an expert in this field, it is important to understand this: IT’S NOT EASY! And if you are working with a client, you don’t want them to feel that they’ve made a mistake in hiring you.
So how do you approach a client about SEO? Simple. Just like you would when you’re speaking with any business associate, try to keep it as level-headed as possible. The last thing you want is to make the client mad because you didn’t manage to complete the project on time. However, you also want to show them that you care about their business.
One way to do that is by doing your homework. You need to know everything about the person you’re contacting. It would be irresponsible to recommend a project without knowing who the client is and what their goals are. If you don’t know anything about the client, it can actually prevent you from getting the job done right. So make sure you know who you’re talking to before you get into a meeting.
It’s okay to ask how a client is doing. After all, that’s how you get business. But there’s no need to do it during a meeting. You should wait until an interview or after a phone call. By asking questions, you’ll make sure you get the best value out of your time. You also give the client a chance to share his or her goals with you, which can make the process go much smoother.
How do I approach a client for SEO? Just as you would when you’re speaking with anyone. If you have any doubts about your conversation with a particular person, move on. Other than that, if you follow these tips, you’ll likely find a lot of success when you get involved with a client’s online marketing efforts. Good luck!